JAKOB.
Hi and welcome to my website, here you can learn more about me

Jakob René

Originally from Sweden, came to Boston in 2020 and moved to Colorado Springs in 2026. In my free time I love being outdoors, sailing, hiking, skiing, as well as cooking and learning new skills.

Selected professional and educational experience

Leading sales and operations at Inkbit, a 3D-printing startup. Responsible for setting up go-to-market systems connecting sales, operations and marketing. Experience building connected system across HubSpot, Salesforce, Clay, Apollo, QuickBooks and document generating systems using Claude, Make.com and Zapier.

Went to engineering school for a Bachelor of Science in Industrial Engineering and Management and a Master of Science in Management and Economics of Innovation. Did an exchange semester at Bocconi to further my finance interest and skills.

Thrives in a fast-paced environment with freedom to innovate, like a startup.

Selected personal experience

Grew up in Sweden and moved to Boston for work in 2020. Got engaged in 2025 with wedding scheduled for September of 2026. About to move to Colorado Springs due to my fiancée's job.

In my free time I like being outdoors; sailing, hiking, skiing and fishing. I also like cooking, reading and learning new skills, among them using AI to build this website.

A recent highlight was sailing from Saint Martin to the Azores on my family's 47 foot boat with my dad, my uncle, my brother and three other friends. It was a surreal experience being 17 days at sea on a small boat.

REC · 01:24
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Setting up infrastructure

When I got hired, we didn't have a CRM system and we quickly opted for Salesforce. I took responsibility for setting up the system so we could use it.

A few years later, Salesforce was too complex and too expensive for what we wanted to do, so I evaluated multiple CRMs before settling on HubSpot which I also took responsibility to set up.

In addition to the two CRM systems, I have also onboarded Clay, Apollo and ZoomInfo for our lead generation efforts.

Automations and connecting systems using Make.com and APIs

I streamlined the operations from order intake to shipment and NPS survey being sent by connecting 6 different systems using APIs and the automation platform Make.com.

Inkbit is a manufacturing company which takes custom orders on the web, manufactures them and then ships them. Optimizing every step is important to keep overhead down.

The system consists of 6 different parts: an order intake system, CRM (HubSpot), MES, a document generation platform, accounting system (QuickBooks) and a shipment provider.

By using Make.com and APIs, I automated

  • Orders being put into HubSpot from our order intake system on the webpage for sales to review.
  • Moving the order from HubSpot to our manufacturing system for operations to execute once sales has reviewed the order.
  • Sending an order confirmation email once the order has been moved to the manufacturing system.
  • Creating the pack list and the shipping label once the order is ready to be shipped.
  • Generating the invoice in QuickBooks once the order shipped so our controller easily can send the invoice.
  • Sending a tracking email once the carrier has picked up the package.
  • Sending a survey once the package has been delivered.
  • Notifying the salesperson that the package has been delivered.
order to delivery
ORDER INTAKEwebpage
HUBSPOTsales review
MESmanufacturing
DOCSpack list + label
QUICKBOOKSinvoice
SHIPMENTtracking + survey
6 systems connected via Make.com + APIs

AI Agents and Routines

To streamline processes and enable sales to get information quickly, I built an agent that in the morning

  • Highlights any emails that need responses.
  • Finds a set number of leads already in the CRM system given certain criteria and highlights a connection angle for the salesperson.

I have also automated all the recurring document generation tasks, like daily, weekly or monthly reports for freeing up valuable time.

In my free time, I have created an agent that looks through the LinkedIn notification emails sent to my Gmail and summarizes them in an Excel list given certain criteria. I can also communicate back with the agent by leaving notes in the Excel list for it to learn over time.

Sep 2015 – Jun 2020

B.Sc. Industrial Engineering & Management, M.Sc. Management and Economics of Innovation

Chalmers University of Technology · Gothenburg, Sweden

Jun – Aug 2017

M&A Intern

Cellink · Boston, MA

Jun – Aug 2018

Market Research Intern

Cobham Gaisler · Gothenburg, Sweden

Mar – Aug 2019

Investment Banking Intern

Carnegie Investment Bank · Stockholm, Sweden

Sep – Dec 2019

Exchange student, finance & business

Bocconi University · Milan, Italy

Jan – Jun 2020

Business Development Intern

Inkbit · Boston, MA

Jul 2020 – May 2024

Business Development Manager

Inkbit · Boston, MA

May 2024 – Present

Director of Sales for 3D-Printed Services

Inkbit · Boston, MA

Jun 2025 – Present

Director of Sales and Operations

Inkbit · Boston, MA