Setting up infrastructure
When I got hired, we didn't have a CRM system and we quickly opted for Salesforce. I took responsibility for setting up the system so we could use it.
A few years later, Salesforce was too complex and too expensive for what we wanted to do, so I evaluated multiple CRMs before settling on HubSpot which I also took responsibility to set up.
In addition to the two CRM systems, I have also onboarded Clay, Apollo and ZoomInfo for our lead generation efforts.